One of the biggest companies to hit the Australian retail market in recent years is BooHoo, the growing internet fashion retailer. The company that owns BooHoo.com has seen a 85% increase in turnover in 2011 which equates to 24.5 million pounds. The business reported a pre-tax profit of 139,000 pounds which is an increase over the previous year where it’s profit was only 77,000 pounds.
The company is based in Manchester, UK and is owned by the Kamani family. Year on year, the company has grown employee numbers from 84 to 152 people to reflect the amount of success they have achieved. The company had originally made their fortune from a textiles import business but have interests in other areas such as property and construction.
The goal of the business is to expand further by increasing customer share and the range of product lines that they have to offer.
The company is starting to advertise heavily in Australia and is well known for offering a BooHoo coupon to attract customers.